Sage Francis is one of my favourite rappers in the world, he is someone who to my mind has always written and recorded his material with a very open social conscience. whilst you may get rappers like Kanye or Jay Z bloatedly boasting to be the worlds best Mc and how their all jesus or bigger than Jesus, rappers like Sage Francis are just nailing down and getting his next album ready.
With Ubuntu see’s Sage taking on the subject of South Africa, asking questions of the corruption that is running rife throughout the government. The video is composed of images from when he went and visited an Orphanage out in South Africa. Talking about homelessness, HIV infection and a number of other issues that the kids in South Africa have to battle with like poor living conditions. especially looking at the kids who were made homeless by the world cup and all their hardships that they have experienced.
Ultimately I feel that this should have been made the Red Nose Day single and instead of running in pure ignorance and getting which ever pop fluff tart like One Direction, or JLS. Maybe its a bit too much for the average Joe to deal with and that the pop tarts might miss their guilt trip. They wouldn’t be able to capture the experience in words quite like this, I salute you Big Show.